JESSICA IVETICH
BCV Social
ROLE: Account Manager
CLIENTS: Marriott International Properties including Boston Marriott Long Wharf, Le Meridian New Orleans, Marriott Orlando World Center, Sheraton New Orleans, Sheraton San Diego, Westin Birmingham, Westin Times Square
BCV specializes in social media for the hospitality space. As a client-facing account manager, I serviced 20+ properties within the Marriott International business portfolio through strategy development, content calendars, and photography services.
KEY CONTRIBUTIONS
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Increased social engagements as much as 80% MoM.
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Worked closely with 3 cross-functional teams — data, community management, and creative — to craft content calendars and maximize advertising budgets.
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Integrated comprehensive organic social, paid social, UGC, PR, and influencer marketing strategies.
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Analyzed KPIs to drive actionable strategies and presented performance reports to key stakeholders.
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Lead interdisciplinary teams to create action-oriented social media strategy, creative assets, copy, and ad campaigns.
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Managed client expectations through recurring strategy conversations and consistent reporting.
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Crafted and executed six-figure paid social campaigns, tailoring assets and audiences to each property's individual goals.
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Led pre-production planning, creative direction, and on-site production of 10+ social content shoots.
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Captured on-site, social-first lifestyle content using iPhone and DSLR cameras to paint a compelling picture of each property.
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Drove crisis communications through the COVID-19 pandemic.
