Strategy: One to Ouí Campaign

Tasked with strategy development, I crafted the monthly "One to Ouí" Instagram campaign on behalf of Le Meridien New Orleans to boost package and amenity bookings.

Each month features a designed tile that defines a new French vocabulary word or phrase. From Mardi Gras to Papa Noel, these selections do more than market a hotel-specific package — they directly connect to Le Meridien's French roots.